Thank you for your interest in OBehave! Please read through the following overview and if you would like more information, feel free to contact Rochelle Grayson at
or (604) 637-5771.
About OBehave! Entertainment Inc.
Traditional media and advertising are under assault from younger consumers. These consumers don't want to pay for content, they're accessing information from multiple devices, they're consuming entertainment via online and mobile channels, and their behavior is throwing the future economics of advertising into question. Advertising is undergoing a significant overhaul of business models, and this is driven by the customer, now involved in producing and marketing content. The consumer audience has a lot of power today and advertisers need to find new ways to connect with these younger audiences!
Addressing these changes, and challenges, OBehave! Entertainment is developing ad-supported interactive, mobile social entertainment solutions, focusing specifically on young, urban female adults, and marketing these solutions to consumer brands and advertisers. These experiences combine physical community, social text messaging, photo sharing, the cell phone and the web into compelling, entertaining experiences. Through real-time, interactive games and social applications using web and mobile platforms, OBehave! is engaging women in fun and creative ways, encouraging them to participate, to get creative and to exchange stories with each other!
Interactive Social Experiences
After closely examining existing social behaviors of young urban women, we brainstormed ways to enhance specific social activities and to make these activities more entertaining by leveraging the latest developments in web and mobile technology. The results were several highly viral and social “experiences”. The first experience we are developing is called “Who'd Ya Do?” Who'd Ya Do? is a simple adult party game in which players assess who, at a party or social group gathering, is “doable” or not.
Take a Sneak Peek!
We have several other experiences in development. Here are a few examples:
Kicks! - Women love to shop for shoes! In Kicks!, players take photos of the shoes they want or like and get their closest girlfriends to vote and comment on the style, color, etc.; as we all know, shoes make the outfit!
Hitched! - Getting married can be an incredibly stressful time for the Bride-to-Be. In Hitched!, Brides-to-be take photos of bridal dresses, cakes, venues, flowers, etc., and distribute these photos to their family and closest girlfriends, making sure bride's maids are, at least, happy with the color and style of their dresses!
Rides! - Car shopping can be quite stressful for many women! In Rides!, players take photos of the cars they want or like and get their closest friends to vote and comment on the style, color, price, etc. Never get stuck with another lemon!
We are confident that these experiences will provide hours of entertainment and value for our target audiences!
Technology Development
OBehave! has partnered with a local university to develop a WiFi-based prototype running on Nokia N80 cell phones. This demo is currently being used to test proof-of-concept and user interface issues with on-campus focus groups. OBehave! has also developed an alpha version of the cellular commercial product.
Revenue Models
There are several major sources of revenue for the OBehave! series of experiences. These include: advertising and branding revenues; user-generated revenues; and market research revenues. For more information, please contact us and we can discuss our projected revenues in more detail.
Conclusion As you can see, the OBehave! series of experiences enhances existing behaviors and situations, provides simpler and richer communications, and offers unlimited entertainment possibilities. Improving the way young, urban women communicate with each other, on the go and via visual means is simply an opportunity we cannot ignore!
Whether Purchasing, Planning, or Deciding What to Do,
With OBehave!, You'll Always Have
Your Girlfriends with You!
